“Whether offline or online, we are constantly improving the grocery shopping experience for customers,” says Wei Gao, Amazon vice president grocery, product, and supply chain. Amazon Fresh stores offer innovations like the Amazon Dash cart, allowing customers to shop by skipping the checkout line, features like Order Ahead on the Amazon App, and the ability to interact with Alexa at various locations throughout the store. In 2020, customer excitement for Amazon Fresh was fueled by the introduction of Amazon Fresh grocery stores. Amazon Fresh also expanded its selection to include tens of thousands of products, including a complete grocery selection, everyday essentials, gifts, and more and also introduced one- and two-hour delivery. During that time, the service expanded to more cities and became free for Prime members. Amazon Fresh has seen a sharp spike in demand since 2019.
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